Rydal Wholesale
Rydal Wholesale enables IT providers, managed service providers (MSPs), telecom resellers and channel partners to deliver reliable connectivity, voice, mobile, cloud and IT solutions without the complexity of managing multiple suppliers.
Through our wholesale partner programme, you gain access to a comprehensive portfolio of business technology services, supported by our experienced UK-based teams, advanced provisioning platforms and relationships with leading network providers.
Whether you are looking for a referral partnership, dealer relationship or a complete white-label wholesale solution, Rydal Wholesale provides the infrastructure, expertise and flexibility needed to help your business grow.
How can we help?
What is Rydal Wholesale?
A trusted wholesale technology partner for MSPs, resellers and IT providers
Rydal Wholesale is the dedicated wholesale division of Rydal Group, created following the acquisition and integration of Merula, an established ISP and wholesale connectivity specialist.
Our role is simple: we help technology partners deliver enterprise-grade solutions to their customers without needing to build and maintain their own telecoms infrastructure.
As a wholesale telecom provider, we sit between major network carriers and channel partners. We aggregate connectivity, voice, mobile, cloud and IT services from leading providers, then combine them with our own platforms, support services and technical expertise to create a complete wholesale solution.
This allows MSPs, IT companies and resellers to focus on what they do best building customer relationships and growing their businesses while Rydal manages the complex infrastructure behind the scenes.
How our wholesale model works
Step 1: Network Carriers
Large infrastructure providers such as BT, Openreach, Vodafone, Virgin Media Business, CityFibre and other network operators own and maintain the underlying networks.
Step 2: Rydal Wholesale
We combine multiple carrier services, provide wholesale pricing, manage provisioning, billing, portals, technical support and partner enablement.
Step 3: MSPs, IT Providers & Resellers
Our partners sell solutions directly to their customers under their own brand, with complete control over their customer relationships.
Step 4: End Customers
Businesses receive professional technology services through their trusted IT or telecom provider, while Rydal Wholesale remains the technology partner supporting delivery.
Why Partner With Rydal Wholesale?
Expand Your Service Portfolio
Offer more than connectivity.
With Rydal Wholesale, partners can deliver a complete range of business technology solutions including fibre broadband, leased lines, cloud voice, mobile, Microsoft 365, cybersecurity, IoT and contact centre solutions.
Increase your customer lifetime value by becoming a single technology provider for your clients.
Maintain Complete Customer Ownership
Your customers remain your customers.
Our wholesale model allows partners to maintain control over their relationships, pricing strategy and brand identity.
Whether you choose to sell using your own branding or work alongside Rydal, you remain in control of your customer experience.
Create New Revenue Opportunities
Build predictable recurring revenue streams by expanding into additional technology services.
Our flexible wholesale model allows partners to combine different solutions based on customer requirements without being restricted by forced bundles or complicated packages.
Access Enterprise-Grade Infrastructure
Deliver solutions normally associated with larger telecom providers.
Through our extensive carrier relationships and technical expertise, partners gain access to resilient connectivity solutions, advanced voice platforms and business-critical technology services.
Receive Dedicated Partner Support
Our wholesale team acts as an extension of your business.
From technical assistance and provisioning support to sales enablement and marketing resources, we provide the support needed to confidently deliver solutions to your customers.
How to Partner with us
Deliver solutions under your own brand
Our wholesale partnership model provides maximum flexibility and control.
You can sell Rydal services directly to your customers, manage your own pricing and margins, and use our infrastructure and expertise behind the scenes.
Ideal for: Benefits:
- Telecom resellers
- MSPs
- IT providers
- Communication providers
- Full customer ownership
- White-label capabilities
- Flexible pricing control
- Access to Rydal platforms and support
It’s safe to say you are in great hands utilising our product portfolio combined with Rydal Comms Award-Winning Customer Service. Together with our partners, we provide the most innovative and reliable systems within telecoms technology.
Unified Solutions
All of our Wholesale products can be brought together as one solution or taken
individually as you need them. We are committed to helping you scale the curve
and deliver more value than ever before to your customers.
All of our wholesale products can be brought together as one solution or taken individually as you need them. We are committed to helping you scale and deliver more value than ever before to your customers.
Curo IP: Powering the Channel with Innovation Since 2021
Our journey as Rydal Group has been one of steady evolution and innovation, driven by a commitment to providing exceptional solutions to our partners. In 2021, we started to offer Curo IP, our flagship product to the channel. Aimed at supplying the channel with cutting-edge, reliable products, Curo IP has since become a key element of our offering, reflecting our dedication to supporting partners with the tools they need to thrive in an ever-changing market.
Building on the strong foundations we’ve established over the years, the Rydal Group continues to expand and adapt, fostering relationships with our partners. As we look ahead, our focus remains on delivering value and quality through our partnerships, with Curo IP playing a central role in our commitment to driving success across the channel.
Why join our community?
Award Winning Customer Service
Our award-winning customer service reflects our commitment to excellence and satisfaction
Expert Channel Management
A wholesale partner should offer more than access to great products. We can actively help drive your growth and success.
Product Training
We prioritise expertise, with training and development being a key focus, to understanding our customers needs.
Data Centre
We only sell top quality, market-leading products that we test and use ourselves, without cutting corners for profit.
Frequently Asked Questions About Rydals Wholesale
What is a telecom wholesale provider?
A telecom wholesale provider supplies communication and technology services to businesses that resell them to their own customers.
Instead of building their own infrastructure, resellers and MSPs use a wholesale partner to access connectivity, voice, mobile and IT services while maintaining their own customer relationships.
How does Rydal Wholesale work?
Rydal Wholesale sits between large network carriers and technology partners.
We combine services from multiple providers, add operational support, billing platforms and technical expertise, then enable MSPs and resellers to deliver these solutions to their customers.
Who can become a Rydal Wholesale partner?
Rydal Wholesale works with:
MSPs
IT providers
Telecom resellers
Technology consultants
Communication providers
Channel partners
Whether you are looking to add a single service or build a complete wholesale portfolio, we offer flexible partnership options.
Can partners sell services under their own brand?
Yes. Rydal Wholesale supports white label solutions, allowing partners to maintain their own brand identity while using Rydal’s technology platforms and support infrastructure.
Do partners control their own pricing and margins?
Yes. Our wholesale model provides stable buy rates, allowing partners to determine their own customer pricing and margins.
What services can I offer through Rydal Wholesale?
Partners can access:
Fibre broadband
FTTP
Leased lines
Ethernet connectivity
VoIP
Curo IP
SIP trunks
Business mobile
Microsoft 365
Cybersecurity
Cloud solutions
IoT connectivity
Contact centre solutions
Which networks does Rydal Wholesale use?
Rydal Wholesale works with multiple carriers and alternative network providers, giving partners access to flexible connectivity options and improved resilience.
Our ecosystem includes providers such as BT, Vodafone, Virgin Media Business, CityFibre, O2, Sky, Vorboss and other network partners.
Does Rydal Wholesale provide technical support?
Yes.
Our UK based teams support partners with:
Provisioning
Billing
Technical queries
Fault management
Number porting
Service migrations
What makes Rydal Wholesale different?
Rydal Wholesale combines:
Multi carrier connectivity
Flexible partner models
White label solutions
Layer 2 network expertise
Dedicated UK support
Broad technology portfolio
Advanced partner platforms
We help technology providers deliver more services without increasing operational complexity.
Read our client reviews…
Five specialist areas of expertise. One easy point of contact.
Six specialist areas of expertise. One easy point of contact.
